The landing page is created for free and does not depend on the launch of an advertising campaign.
The Yandex team announced that Yandex Direct now has the ability to create landing pages using an AI tool that forms the page structure individually, taking into account the specifics of the business and industry. Moreover, the page will work even with an unstable Internet connection or its limitations.
To create a page, it is enough to describe the business in your own words. AI will suggest a suitable structure, images, texts and special blocks for business tasks: application forms, promotions, work examples, customer reviews and directions.
As noted in Yandex, the tool is suitable for entrepreneurs without experience in creating landing pages, with limited time or budget. The landing page is created for free and does not depend on the launch of an advertising campaign. It can be used for promotion or as a backup landing page.
The landing page is automatically integrated with Yandex services: it pulls up reviews and address, configures application collection and analytics. The business can personalize the landing page by uploading a logo, background image and choosing brand colors. You can also add an image gallery, target action buttons and create a unique link with the business name.
The tool has been in beta since September last year. During the testing period, more than 90 thousand pages were created.
