The algorithm is still learning.
The merged company Wildberries & Russ has introduced a new tool for sellers: a neural network that automatically generates responses to customer reviews. Sellers can configure parameters so that the neural network publishes responses to reviews with specific ratings, for example, only to 4- and 5-star reviews. The remaining reviews will remain for manual processing.
The neural network takes into account information from the product card, the text of the review, and previous responses from the seller. All generated responses can be edited and corrected after publication. If there is not enough data, the review will remain without an automatic response, and the seller can process it independently.
An additional recommendation function is available: the neural network suggests other products from the seller to customers, adding the article numbers of suitable items to the text. For example, in response to a review about purchasing a game console, the system may recommend compatible accessories.
