Translated with AI from the Russian original.
In Direct, artificial intelligence can now adapt headlines and texts to user queries on Search in real time, and also block certain words and phrases in such ads using the "negative keywords" function.
The tool is based on a new generation of Yandex Advertising neural technologies - a combination of Alice AI generative neural networks and advanced deep learning models. Kira Matveeva, Director of Products for Advertisers at Yandex Advertising, noted:
We understand that businesses need more tools to manage promotion. The new toolkit is a response to advertisers' request for more fine-grained control over ad content. Negative keywords, ad preview before launch - this functionality is especially valuable for large companies. Where it is important to maintain brand tone, compliance with the brand book, and editorial policy.
As a reminder, in the "Optimize ad text to match query" option, AI creates wording options based on the original headline, ad text, and content of the advertiser's website. Neural technologies do not add additional properties to the advertised product or service, but emphasize existing ones.
