Translated with AI from the Russian original.
The Rutube team is expanding opportunities for production studios, rights holders, and agencies working with professional content.
Sergey Kosinsky, Deputy General Director of Gazprom-Media Holding and Head of Digital Assets, announced this on the sidelines of the Eastern Economic Forum. Sergey Kosinsky explained:
We are testing business accounts in pilot mode - the pilot shows high flexibility, manageability and convenience of the format. I note that this is the first such solution for content distribution on the Russian market. The new format allows professional teams to consolidate their channels in a master account, manage a network of authors and receive advanced analytics.
A business account allows you to quickly upload and design content on multiple channels, connect monetization and receive support from an account manager. By the end of 2025, it is planned to launch additional tools in business accounts - settings for access to content and flexible restrictions on access to paid content.
