Avito Business 360, a dedicated space for small and medium-sized businesses, now offers the ability to attract audience attention and new customers with large banners.
Avito Business 360 features over 100,000 suppliers and 70 million listings. According to the company, the platform covers the full range of tasks for micro, small, and medium-sized businesses, from finding and purchasing equipment and supplies to searching for employees and even investors.
The section allows you to display advertising in several formats, including a full-screen banner and static content in the mobile version of the Avito Business 360 website. Advertising in these formats is also available in other Avito categories that are popular among the platform's B2B audience.
The ads are seen by Avito Business 360 users for whom they are relevant. To achieve this, Avito's ML models take into account audience activity on the platform, such as product views, purchase history, and more. For example, people who have searched for business equipment will see an ad from a bank about opening an account for individual entrepreneurs.
