The "Rythm" recommendation service was launched in test mode in July 2024. As a result of integration with the main search page ya.ru, sellers and brands receive additional free traffic in the feed under the search bar.
Impressions include photos and videos, clicking on which allows you to go to the store's website or subscribe to the brand. Publications are displayed next to Yandex Market products.
At the moment, the service continues to be tested. Companies can register and participate in the beta program. According to Yandex statistics, companies from "Rythm" have already received more than 150 million impressions per month. It is planned that by the end of the year this figure may double.
Yandex explained:
Companies publish photos and videos about their products. Users who like this content will see them in the "Rythm" recommendation feed. The more content a brand publishes and the more active users are, the more accurate the "Rythm" algorithms will be.
