Видео дня: Cloud.ru развернул IT-инфраструктуру в полях

A video is going viral showing servers growing in fields and patch cords blooming.

Russian cloud and AI technology provider Cloud.ru has launched a creative advertising campaign demonstrating the scale of cloud technologies. In the new video, images of Russian nature are closely intertwined with images of the digital world: rivers of information, clouds, data lakes, rows of servers stretching beyond the horizon, and blooming LAN cables.

This spring, the provider introduced the import-independent cloud platform Cloud.ru Evolution for businesses and IT professionals developing projects in the cloud. It is built on proprietary developments and freely distributed components. The launch of the local Russian product became the driver of the new advertising campaign. Since its launch, the platform has already been tested by more than 30,000 clients. Cloud.ru Evolution allows users to launch virtual machines, use containerization services, object storage, and solve other tasks.

The creative concept is based on a comparison of the scale of Russian nature and the unlimited possibilities of Cloud.ru cloud services, which the provider offers to clients. The video shows a natural landscape: data lakes, a field of LAN cables, servers humming in the meadows. Visual images of Russia – from its vast natural expanses to modern technological solutions – are intertwined, creating a captivating cyber landscape and revealing the main slogan "There's room to expand."

The provider has clearly shown that with the capabilities of Cloud.ru services, IT professionals can implement projects of any scale – from launching virtual machines to using AI technologies. Thanks to the provider's full-cycle ML platform based on two supercomputers, it is possible to process large amounts of data and train language models. The Cloud.ru team widely uses AI technologies in business processes: from customer support to marketing. Separate scenes of the video were generated using neural networks to create generative videos.

Evgeny Kolbin, CEO of cloud and AI technology provider Cloud.ru:

"Cloud.ru makes access to cloud technologies and artificial intelligence simple and convenient, offering more than 100 services for IT professionals and businesses - from small startups to large enterprises. Thanks to these tools, any ideas can be developed and scaled in our cloud, using the almost unlimited potential of computing resources and Cloud.ru products. We are actively growing ourselves and helping our clients grow, providing space for the implementation of IT projects of any scale. This is the meaning we put into our new creative campaign."

Photos courtesy of the press service of Cloud․ru