On June 13, the results of the XII Program "Best Social Projects of Russia" were summed up at Radisson Resort, Zavidovo. Business is always interested in the effectiveness of its efforts, which are reflected not only through the prism of financial indicators, but also through the ability to have a positive impact on society, so now the development of the social activity ecosystem is a priority for companies.
Traditionally, the announcement of the results of the Program was preceded by the Conference "Best Social and ESG Projects of Russia". The business program annually brings together top management of corporations, dozens of experienced experts in the field of social initiatives and representatives of non-profit organizations to develop new strategies and search for "fresh" approaches to sustainable development. The Conference addressed not only acute, but also pressing issues of the time: from social equality and the integration of inclusive practices into the activities of companies, consideration of programs for the prevention of emotional burnout in socially-oriented businesses, to understanding the principles and ethics of interaction with people with disabilities.
The Conference concluded with one of the key events – the solemn award ceremony of the Program "Best Social Projects of Russia". The shift towards "succeeding in doing good" is becoming a defining characteristic of the modern business landscape. And this trend is confirmed by the laureates of the Program, including: Gazprombank Leasing, AlfaStrakhovanie – OMS LLC, Liga Stavok and the Sozvezdie Dobra Foundation, Rosselkhozbank JSC, NLMK PJSC, NL International and the Sunny City Charity Foundation, STONE, SBER, Greenworks, S7 Airlines, State Unitary Enterprise "Moscow Metro", TV Channel 360 JSC, Directorate of Railway Stations – branch of Russian Railways OJSC, VKontakte, LUKOIL Charitable Foundation, Our Future Foundation, Closer to the point VTB, DOM.RF Consulting Center, Ural Bank for Reconstruction and Development PJSC, GPM Radio brand Avtoradio LLC, Alfa-Bank JSC, Atom-sport ANO, INSIGHT PEOPLE LLC, AKKERMANN CEMENT LLC, SberSeller, Russian Railways OJSC, MTS Digital Ecosystem, GPM Radio brand ENERGY LLC, Whoosh, Synergy Business School, Lesta Games Group of Companies (World of Tanks project), AB InBev Efes, RNKB Bank (PJSC), Best Price LLC brand Fix Price, EYC Group, Astro-Volga Insurance Company JSC.
Receiving the award is a direct confirmation that business has begun to better understand its role in society and strive for responsible development.
"The reputation of modern business is built on social and environmental responsibility. The company needs to show that it cares not only about its profits, but also about its consumer. Investing in social projects helps the company gain people's trust, strengthen its position and ensure sustainable development, which ultimately contributes to long-term success and competitiveness," – commented Rada Rozhitskaya, General Director of Greenworks Russia.
"The Best Social Project of Russia Award is an important confirmation of the results of the company's and NGO's three-year work. We became the first developer to systematically solve the problem of homelessness together with Nochlezhka. We hope that our example will be an incentive for other companies to be more active and consciously involved in the social issues of society," – said Tatyana Zhelanova, Director of Communications and Sustainable Development at STONE.
"Our prize-winning project "Farmer's School" promotes farmers and their work. Thus, since 2020, more than 5.5 thousand people have become graduates of the School within the framework of the project. They create production facilities and jobs, develop regional brands, and increase the prestige of the village. We equip farmers with knowledge and skills, creating a sense of community around agriculture," – commented Denis Konstantinov, Deputy Chairman of the Board of RSHB.
For 12 years in a row, social projects have been identifying the best practices, supporting and involving their authors in the development of constructive civic activity in Russia. After all, sustainable development is an important area of the company's strategy, covering various categories: from supporting socially vulnerable segments of the population to introducing innovative methods in medical and social projects.
"We have built a comprehensive system of targeted support for patients with oncological and cardiovascular diseases. In combination with an independent audit of the quality of medical care and work with medical institutions to eliminate defects, this helps to solve key healthcare tasks to increase the life expectancy of the population of our country," – said Andrey Ryzhakov, General Director of AlfaStrakhovanie – OMS.
"'Liga Stavok' together with the Sozvezdie Dobra Foundation support children's and youth sports, help athletes of different generations and develop sports infrastructure in the regions of the Russian Federation. Thanks to the charity event "Steps of Good" at the "Games of the Future", orphans from the Nizhny Novgorod region will have a sports ground, as well as a desire to lead an active and healthy lifestyle," – said Vitaly Mnatsakanov, Director of Corporate and Social Responsibility of Liga Stavok, co-founder of the Sozvezdie Dobra Foundation.
"We set ourselves the goal not only to teach our network partners to earn money and improve their lives, but also to change the world around us. Since 2007, NL has been a strategic partner of the Sunny City Foundation, which today is one of the top 5 organizations in the field of preventing social orphanhood in Russia. During our work, more than 57,000 children have received assistance: they stayed with their parents or found a new family," – said Olesya Bal, Executive Director of NL International.
The expert council of the Program includes representatives of business, state and public structures, including: the Department of Mass Media and Advertising of Moscow, the Department of Health of Moscow, the Moscow Chamber of Commerce and Industry, the Ministry of Sports of the Russian Federation, federal experts.
