Продукция завода «Потенциал» снова вошла в число победителей конкурса «100 лучших товаров России»

Products of the «Potentsial» plant (part of the Russian production company «System Electric») were among the winners of the «100 Best Goods of Russia» 2023 competition. The products of the «Golden Hundred» status were received by the products of the AtlasDesign Profi54 line – a single-key switch and a socket in «anthracite» color.

«100 best goods of Russia» is one of the main quality competitions. The project promotes the competitiveness of the real sector of the economy, accelerates import substitution and fills the domestic market of the country with innovative, high-quality, environmentally friendly and safe domestic goods.

During the award ceremony, the winners of the competition were awarded by the Deputy Chairman of the Government of the Republic of Mari El, Dmitry Troitsky.

The products of the AtlasDesign Profi54 line are produced at the «Potentsial» plant (Kozmodemyansk), a full-cycle enterprise, where all stages of design and production of electrical installation products are represented: from the development and design of parts and mechanisms to assembly and packaging. The plant is included in the list of backbone enterprises of the Republic of Mari El, and its products have previously repeatedly won the all-Russian competition «100 Best Goods of Russia» in the nomination «Industrial goods for the population».

«Potentsial» is one of the strategic production sites of «System Electric». Within the framework of the investment cooperation agreement, which the General Director of «System Electric» Alexey Kashaev and the Head of the Republic of Mari El Yuri Zaitsev signed at the St. Petersburg International Economic Forum in 2023, the company invests more than 1.5 billion rubles in the expansion and modernization of production, as well as the construction of new infrastructure facilities at the enterprise.