On October 24, the Tasigo Kazan Palace Hotel hosted the presentation of the international Best for Life Design Award in the field of visual communications, architecture, industrial and product design.
More than 200 applications in various categories were submitted for participation in the Award. More than 50 companies became laureates, who were able to create a comfortable, environmentally friendly and modern environment for living and working space and provide the market with innovative, from the point of view of design, goods and services. The winners in 6 blocks – Product & Promotion, Spaces & Places, Green Design, Digital Design, Art & Design, Lifestyle Design, were selected by recognized experts from the world of design – founders of successful design bureaus, art critics, heads of design and architecture departments of higher educational institutions and industry associations.
Among the winners are PIONEER, NL International, Sadovoe Koltso Group, GKU "Organizer of Transportation", LEGENDA (Bolshoy, 67), LEGENDA, (Lisichanskaya, 22), LEGENDA, (Chernaya Rechka, 41), VTB Bank (PJSC), Russian Post, Siberia Bath and Spa Complex, Orlovsky Park Hotel, PJSC Sovcombank, IMPERIAL GARDEN, ANO "Norilsk Development Agency", A101 Group, the travel project "NAPRAVLENIYA" and others.
«We thank the Best for Life Design Award for the honor and recognition of Sovcombank's office as the Project of the Year in the "Green" office category. We managed to create a harmonious space for office life, where you can not only work, but also relax. A complex of solutions in decoration and engineering systems made the office highly environmentally friendly. The quality of the office space increases employee motivation and improves work performance,» – commented on the victory in the "Project of the Year" nomination Semyon Latuta, Deputy Head of the Real Estate Management Department of PJSC "Sovcombank".
«We are glad that the premium OPUS project was highly appreciated by the jury and won in two nominations of the Best for Life Design Award at once. Indeed, thanks to the unusual architecture of the building, the silhouette of which repeats the curves of the Moscow River, the club house stands out noticeably in the space. We designed the lobby as an art object, where residents can switch from the fast pace of the metropolis to the serenity of home,» – explained Marina Loboda, Deputy Commercial Director of PIONEER.
The importance of designing comfortable, functional and at the same time stylish spaces was outlined by Ignaty Danilidi, General Director of A101 Group: «When designing our districts, we think more than anyone else about children. New schools, spaces for extracurricular activities, creativity and the formation of new skills, playgrounds for sports and much more are an important result of our reflections. The ultimate goal is to create an atmosphere of comfort, safety and, in a clear sense, good magic for those who have lived in our districts since childhood. When designing Tuve Jansson Square, we made it a place for games and communication with peers and, most importantly, with parents».
«This is not our first victory in the Best for Life Design Award, – emphasized Ilya Kolunov, Deputy General Director for Commercial Affairs and Public Relations of the Sadovoe Koltso Group, – in 2021, its laureate was the Savin House residential complex, with its creation the large-scale Savin City project began. It is symbolic that today the Savin Premier premium-class residential complex is recognized as the winner. This is the final chord of the integrated development of the Novo-Savinovsky district, completing the formation of a modern quarter in the center of Kazan».
The concept of "design" in a broad sense can be applied not only to the design of space, graphics and communications, but also in general to lifestyle, leisure and even travel route planning. Among the laureates of the Best for Life Design Award is the travel project "NAPRAVLENIYA". Its author – traveler and blogger Dmitry Lukyanchuk commented on his victory in the Blog of the Year about Travel nomination: «I thank the expert jury for the high appreciation of the travel project "NAPRAVLENIYA". It really serves to show subscribers "the best for life". Through the diversity and beauty of the surrounding world, with the help of words, frames and music. It does not matter whether someone wants to see everything with their own eyes or is limited to my travel notes. A particle of research inspiration remains with everyone».
The Best for Life Design Award ceremony was preceded by the Russian Renaissance 2.0 Forum, where a discussion was held on trends in the field of design and the impact of artificial intelligence, as well as an assessment of the state of Russian design, its development prospects and competition with foreign brands. Using successful case studies, industry experts discussed the formation of a comfortable and attractive space for life and assessed strategies that help create aesthetically appealing socially significant projects.
The event was partnered by Voyah TransTechService and the Timepad ticket service.
Detailed information is available on the official website
