New tools for managing advertising campaigns have appeared in the "Yandex Direct" mobile app. Users can now create and edit Unified Performance Campaigns (EPC), and log into the service through an agency account.

The app allows setting up strategies, target actions and their cost, bid adjustments, and changing groups and ads. New campaigns can now be created and changes made without switching to the web version.

For agencies, authorization through an agency account has been added. After logging in, a specialist can select the desired client from the list, manage their campaigns, and analyze results from a smartphone. Switching between clients and adding new ones is available in the account information section. It is also now possible to change the organization among those available.

Developers recommend updating the app for users of older versions. The "Advertiser's Cabinet 2024" app is gradually being phased out – its features and future updates will be transferred to the "Yandex Direct" mobile app. The company promises to announce the transition in advance.