Campaigns are available on over 400 screens with performance analytics and subsequent online promotion

Yandex has expanded the geography of digital out-of-home advertising sales, opening access to placements in eight more Russian cities. Advertisers of "Yandex Direct" can now launch campaigns on more than 400 digital screens in Rostov-on-Don, Voronezh, Perm, Omsk, Samara, Krasnodar, Volgograd, and Chelyabinsk. Previously, this format was only available in Moscow, St. Petersburg, and the Leningrad Region.

The first regional partner of the project was the Magnit chain. Digital screens are placed in store windows located on streets with high pedestrian traffic, so advertising messages are seen not only by customers but also by passers-by.

Campaigns can be placed through the "Yandex Direct" personal account, where data on potential and actual reach, number of impressions, frequency of contacts with advertising, as well as analytics on the impact of campaigns on search interest, attendance, traffic, and conversions are also available. The cost of placement is determined by an auction model and is calculated per thousand potential contacts with an advertising message in real time (RT OTS). After the campaign ends, advertisers can continue to interact with the audience using online advertising by setting up impressions for users who may have seen ads on digital screens.