All listings undergo mandatory moderation.

The Wildberries team, part of the RWB group, is launching a test version of the "Product Card Exchange" – a new service for its sellers. As reported by the press service, the tool will allow market participants to trade ready-made cards while preserving their history: ratings, customer reviews, and stock balances.

Currently, access to the exchange is open to a limited number of Russian partners, but the marketplace plans to provide it to all sellers in Russia in the future.

A key feature of the service is transaction automation. Sellers can post listings for sale, and buyers can purchase them and transfer them to their account without the need for direct negotiations. As explained by the company, this makes it possible to monetize not only product balances but also the card itself, into which resources were invested for design and promotion.

All listings undergo mandatory moderation, and the system additionally checks for product availability before transfer. The transaction, confirmed via SMS code or notification, is accompanied by a sales contract. The cost of the card and balances is paid directly between the parties, and Wildberries charges a fee for the service of preparing and transferring data.