The project was created as a tool for public recognition of management decisions, strategic thinking, and responsibility of leaders who are shaping a new type of economy — sustainable, long-term, focused on the development of people, industries, and territories. The focus of the award is on the personality of the leader and the quality of the management model, not just the financial result. The expert council evaluates the growth strategy, the ability to adapt to changes, the impact on the market, corporate culture, and the social significance of the business.
According to the head of the award, Yulia Malysheva, today's business leader is not the one who shows the maximum revenue in the short term, but the one who is able to build a system that works effectively for years to come. "It is these leaders and companies that the "Business Leaders" award recognizes," she emphasized.
"For me, a leader is a person who takes responsibility and sets the meaning, explains why we are doing this and what we are moving forward for. He helps people see and understand the purpose and value of what they create," noted Evgeny Demin, co-founder and CEO of SPLAT Global, an expert of the award.
The project brings together entrepreneurs, top managers, and management teams from various sectors of the economy. For participants, the award is:
· an independent expert assessment of the management model;
· strengthening business reputation and trust from partners and investors;
· inclusion in a professional community of leaders shaping the agenda of modern Russian business.
"Today, true leadership is the courage and ability to influence people. It is based on trust, which cannot be bought or copied, whether it is the trust of customers, partners, or employees. It is leaders who create a culture of accepting mistakes and high results," added Ekaterina Lapshina, co-founder of Okko and an expert of the award.
The award ceremony will be a platform for professional dialogue between representatives of business and the expert community, as well as a public confirmation of new standards of leadership in the economy.
The "Business Leaders" Award — when the focus is on decisions that change the market.
Applications are now open on the official website of the award.
Advertisement. Individual entrepreneur Malysheva Yulia Nikolaevna TIN 692700384656
