Яндекс запустил галерею услуг с объявлениями частных специалистов и компаний

If a user is searching for services, a gallery with relevant ads may appear on the Yandex search results page. If necessary, you can call or write in a messenger directly from the card, go to the specialist's profile in the aggregator service or to the company's website, and find out the details there.

Image provided by the Yandex press service
Image provided by the Yandex press service

Categories that are already available for promotion: repair and construction, repair and installation of equipment, tutors, beauty, transportation and couriers, household and cleaning, designers, lawyers, trainers, event organization, artists, services for animals, and others.

Private specialists can independently configure their impressions in the gallery. To do this, you need to go to "Direct" and specify a link to your profile in ad aggregator services. "Direct" will take the basic information about the specialist from the specified profile: name, rating, number of reviews, cost of work, and other information. An ad will be created from the received data, which, based on the results of the auction, will be displayed for a suitable search topic.

Companies providing services can also set up promotion through "Direct" for placement in the gallery — the ad will be formed from the organization's profile data in "Yandex Business."

Sources
Yandeks

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