With the new tool, retailers will be able to assess how they are represented in search results.
Online stores have received a new analytics tool in the "Yandex Goods" service. Now sellers can not only track their own metrics in Yandex search but also compare them with average values in their market niche.
For this purpose, a new section "Average Market Indicators" has been introduced, which uses anonymized data and automatically selects stores with similar assortments, audiences, traffic, and geography for comparison, excluding irrelevant platforms, including large marketplaces.
The service allows evaluating the store's position in search results and identifying areas for growth. Users have access to data on impressions, clicks, CTR, and average search position for both broad and narrow product categories. T
he "Growth Potential" indicators, showing lagging behind competitors, and "Top Category," reflecting categories where the store leads in the number of impressions, are also displayed. This helps assess the effectiveness of promotion and adjust the marketing strategy. The new tool is already available to all registered sellers in the personal account of the "Yandex Goods" service.
