It is possible to launch promotion alongside aggregators.

The Yandex team has launched new advertising opportunities for the hotel business. Now hotels can directly promote their services in a special thematic block on the search results page.

The launch of promo tools is designed to help hotels fill their room inventory and attract the attention of potential clients. The key innovation is the ability to launch advertising campaigns on par with aggregators using an auction model through the "Yandex Direct" and "Yandex Business" platforms. The systems will help choose a competitive bid, predict the result, and provide recommendations for optimal budget allocation. Hotels will also be able to track the effectiveness of their placement and adjust their strategy.

The company notes that every second query related to hotels or tourist services ends with a click on a thematic block in "Search". For travelers, this means quick access to relevant information: rating, address, and photos. After viewing this data, the user can immediately go to the hotel's website for direct booking. Filters by dates, number of guests, rating, number of stars, as well as the availability of parking and Wi-Fi help speed up the search.