VK AI Researcher uses generative AI and big data analysis technologies, analyzing anonymized VK data about the Russian internet audience.
The VK Tech team has introduced a service for automating marketing research, developed on the VK AI Space platform. The tool addresses product and marketing analytics tasks, including building motivation maps, identifying purchase barriers, and predicting audience lifecycle. VK AI Researcher reduces research timelines to a few business days.
The service helps find new niches and refine audience profiles. Ready-made segments are exported to the "VK Reklama" account for launching advertising campaigns.
The VK AI Space platform provides seamless access to LLM models and automates complex analytical scenarios. VK AI Researcher independently interprets business requests and transforms data into a ready-made strategy. The solution makes the research function part of decision-making changes, allowing for the identification of stable patterns and the formation of relevant analytical insights.
The first client of VK AI Researcher was "Holding Aqua", which uses the service to test product hypotheses and improve launch economics.
