On May 28, 2026, Moscow will host PR Tech Forum 2026 - an industry event for communication specialists in technology companies. The forum will gather heads of PR departments from IT, FinTech, MedTech, EdTech, AddTech, PropTech, Big Data, AI, B2B Software, and related industries. The venue is the DKS engineering amphitheater; the program is scheduled for a full day: from 09:30 to 20:00.

Image provided by the organizers of PR Tech Forum 2026
Image provided by the organizers of PR Tech Forum 2026

The key feature of the event is its practical orientation. The organizers promise not abstract discussions, but an analysis of real cases, discussion of mistakes, and exchange of experience. The focus is on tools and strategies that genuinely impact communications in B2B tech.

The program addresses issues directly related to companies' business results. Key topics include:

  • PR in the era of AI search and answer engines: how to adapt to new algorithms and information delivery channels.
  • Transformation of communications in tech companies: which approaches remain effective, and which are losing relevance.
  • Trust and reputation of AI-native brands: how to build the image of products created with AI.
  • The link between PR and product marketing: points of intersection and opportunities for sales growth.
  • Crisis communications in high-tech: reaction to data leaks, cyberattacks, and fakes.
  • Working with media in conditions of information noise: how to attract audience attention.
  • PR as a tool for influencing business indicators and attracting investments in IT startups.

The forum will feature specialists whose work is directly related to promoting technological solutions and managing reputation. Among the speakers are:

  • Ksenia Alekseeva, Managing Partner of the Fresh Russian Communications (FRC) agency, initiator of the forum.
  • Dmitry Lushnikov (VKontakte) – PR Director of a major digital platform.
  • Olga Rodicheva, Head of Product & Tech Corporate Communications Kaspersky.
  • Evgeny Meo ("Astral-Soft") – CMO, co-founder of Go-to-Market Academy.
  • Maria Milyukhina (IBS) – Director of Brand Development and Communications Center.
  • Polina Melman (TsIAN) – Head of PR.
  • Alexander Thomas (MWS AI / MTS Web Services) – PR Director, specialist in AI solutions promotion.
  • and other experts from YuMoney, Just AI, Naumen, beeline business, and other companies.

The full list includes over 20 speakers – PR directors, marketers, ambassadors of professional communities, and IT observers. Their experience covers both large corporations and startups, providing an opportunity to see different communication models.

"Today, PR in technology companies is changing faster than new tools emerge," notes Ksenia Alekseeva, Managing Partner of FRC. "We have gathered strong market practitioners so that forum participants leave not just with ideas, but with clear answers and solutions that can be applied in their work tomorrow."

The event format supports experience exchange: in addition to panel discussions and master classes, participants will enjoy networking and an afterparty for informal communication.

The forum organizers are the online magazine B2B Journal and the Fresh Russian Communications (FRC) agency. Partners: AO "DKS", gastronomic experience agency Taste&Talk, and flower studio Veresk.

Registration is open on the B2B Journal website.

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