These tablets have appeared in 500 cars in Moscow in the headrests of the front seats; by the end of the year, there will be 2,500 of them.
A new advertising format is available to Yandex Market sellers offline — during a taxi ride. Video ads can be placed on tablets installed in the car.
According to Yandex, a taxi passenger can watch a TV series or cartoon on the tablet, play games, and also see a video banner with advertising. You can add a QR code with a link to the website or product on Market, a logo, a title, or a subtitle to the video banner.
Support for setting both basic parameters (gender, age, income, presence of children) and parameters based on Yandex data — interests, purchases in certain categories and specifically in your store, subscription to your store on Market, preferred rates and pick-up points in Taxi, availability of a Yandex Plus subscription. You can spend from 300 rubles a day on a campaign, payment according to the CPM model — a minimum of 50 rubles per 1000 impressions.
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