The new analytics tool for marketplace partners will help sellers see key profitability indicators of their business on Wildberries and make decisions based on aggregated data.
The "Unit Economics" report allows you to track the profitability of each sale, find unprofitable items, and adjust the assortment or prices. The margin is calculated based on the difference between income and expenses associated with each sale for the selected period.
Additionally, you can take into account the costs of storage in warehouses and acceptance of goods — the system distributes them on a weighted average basis so that the analysis is as close to reality as possible.
All products are automatically divided into three groups depending on profitability:
- "High margin" — highly profitable goods with a margin of 20% or more
- "Average margin" — goods with average profitability, the margin varies up to 20%
- "Low margin" — this group includes unprofitable goods with a margin of less than 0%.
The report is available to sellers with a "Gem" subscription in the "Advanced" plan. To use the innovation, you need to go to the "Analytics" section → "Income and Expenses" → "Unit Economics" tab.