In the personal account of the test group of sellers, the ability to launch advertising campaigns on screens installed in order pick-up points has appeared.
Using the promotion cabinet, sellers participating in the test will be able to launch advertising campaigns on screens located in the most visited pick-up points throughout Russia. The screens are installed in pick-up points in Moscow and the Moscow region, St. Petersburg and other major cities.
Campaigns created through the "WB.Advertising in Pick-Up Points" cabinet are placed on the principle of an auction: if the advertiser's bid is higher than the bids of competitors, the advertisement is displayed on screens in the pick-up points.
To pay for advertising campaigns, sellers can use funds from their account or balance of their cabinet.