VK launches audio advertising

Generated by Dall-E neural network

You can set up audio advertising in the "Awareness and Reach" section. During the ad creation stage, in addition to the audio itself, which lasts from 5 to 30 seconds, you can add a link to the advertised website, as well as content that will be shown to the user when the audio ad is playing.

Image provided by VK press service

Advertisers can not only upload ready-made audio files, but also create them using "Marusya", a voice assistant. To do this, in the settings, you need to select the voiceover voice, fill in the text of the audio recording, and place semantic accents and stresses. If desired, you can choose background music recorded at the VK Records studio.

Audio advertising is available in the mobile and desktop versions of "VKontakte", "Odnoklassniki", Mail, as well as in the "VK Music" application.