In the spring of 2025, the LG educational marathon "Creating the Future of Communications" became a large-scale platform, uniting mentoring, art, volunteering, and donation. It brought together spring activities under the auspices of the Baltic Educational Marathon and the 117th LG Electronics Donor Day with honorary guests, a family couple of outstanding people: Olympic figure skating champion, Roman Kostomarov with his wife Oksana Domnina (world champion in ice dancing), whose story of devotion, immense strength of spirit embodies the victory over circumstances.
The program began with an online lecture for the St. Petersburg State Electrotechnical University "LETI", continued with a series of events in Pskov, St. Petersburg (lecture at LETI and an event at the Mariinsky Theatre), Kaliningrad, and ended with the 117th Donor Day, held at the Moscow office of LG Electronics with the support of the Blood Center of the Federal Medical-Biological Agency of Russia.
The culmination of the marathon was a meeting with young people at the Mariinsky Theatre, bringing together teachers and students from the St. Petersburg State Electrotechnical University "LETI" named after V.I. Ulyanov (Lenin), the St. Petersburg State Institute of Film and Television, students from BSTU "VOENMEH" named after D.F. Ustinov and SPbPU Peter the Great, as well as representatives of the "Blood Service" and the "Red Cross". This event was a continuation of a series of lectures and master classes organized by LG for young people in various cities of the North-Western region. One of the highlights of this meeting was the presentation of the book "Reflections on Life" by the President of LG in Russia and the CIS countries, Mr. YoungNam Roh. This collection of poems, published by the Russian publishing house "Eksmo", includes works in Korean and Russian, addressing the themes of donation, family, and life values.
As part of the Baltic Marathon lectures, Tatiana Shakhnes, Senior Director of LG for Public Relations and ESG Projects, shared her experience in developing corporate social responsibility, emphasizing the special role of the company's donation initiatives. She noted how social responsibility is organically integrated into the strategy of big business and why donation has become an important element of LG's global corporate culture.
Tatiana also noted that it is thanks to the involvement of young people that corporate projects gain new life. These meetings became not only educational but also deeply personal: the transmission of memory through the fates of people awakened a sense of belonging in the younger generation. Special attention was paid to the All-Russian campaign "Donor Code. Defenders of the Fatherland", timed to coincide with the 80th anniversary of Victory and the Year of the Defender of the Fatherland. The campaign is organized by the National Health Development Fund in conjunction with the Coordination Council under the Public Chamber of the Russian Federation on Blood and Bone Marrow Donation, the Federal Medical-Biological Agency, and the All-Russian public organization "Russian Red Cross".
The final point of the Baltic Marathon was the 117th Donor Day at the Moscow office of LG Electronics. This event, timed to coincide with the National Donor Day, was held in a warm, family atmosphere. An important symbolic gesture was the participation not only of LG employees but also of their children, which reflected the main theme of the marathon - "Connection of Generations". Students from RSUH, teachers and schoolchildren from Nekrasovka, as well as representatives of the All-Russian public movement "Volunteer Medics" joined the initiative. The presence of important guests - Olympic figure skating champion Roman Kostomarov and his wife, world champion Oksana Domnina - gave the event a special emotional force. Roman's personal story of overcoming a severe test and surviving, including thanks to donated blood, became an inspiration for the participants of the campaign. His words that "there are no insurmountable barriers for a person" became a kind of motto for the entire marathon.
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