The Rutube team has announced the launch of its proprietary advertising platform, Rutube Ads, built on the video service’s technologies. It combines tools for managing advertising campaigns, data collection, and analytics, while using machine learning to optimize ad delivery. According to the company, more than 70% of direct ad placements on the platform already run through the new system.
Rutube Ads allows configuring targeting based on audience interests, viewing history, and video topics. Advertisers can manage impression frequency across different devices of a single user, as well as select suitable content for ad placement. Algorithms analyze viewer behavior and campaign results, gradually adjusting advertising parameters.
The platform covers ad placements across Rutube’s web version, mobile applications, and Smart TVs. According to the company, the video service’s average monthly audience exceeds 80 million users. The system is also integrated with external ad verification services and analytical tools.
Rutube Ads is designed for major brands, advertising agencies, and small- and medium-sized businesses. In addition, the platform’s technologies can be used by third-party app developers, device manufacturers, and Smart TV operating system developers.
In 2027, Rutube plans to develop additional advertising products and formats based on the new infrastructure. The launch of its own platform is a continuation of the video service’s transition to an independent technological infrastructure for working with advertising and user data.