The Avito team has launched a beta test of an advertising network that will allow companies to place ads not only on the platform itself, but also on external websites and in mobile applications. Tens of thousands of sites are already connected to the service, enabling advertisers to reach an audience of 72 million monthly Avito users.
Among the network's partners are Alfa-Bank and other major resources. The list of platforms is planned to expand further. Website and app owners will be able to monetize ad placements, while companies can attract potential customers beyond the marketplace.
Machine learning algorithms that analyze more than 55 billion user events on Avito are used for audience selection. Search queries, ad views, and other actions are taken into account. The system uses depersonalized identifiers, allowing it to match user interests across different platforms.
Advertisers have access to more than 7,000 targeting options, including targeting by CRM databases and lookalikes to existing customers. Impression and click statistics for individual sites can be tracked in the advertising account.
At the beta testing stage, the network is available to legal entities for campaigns linking to websites, mobile apps, and messengers. Users can connect via the Avito Reklama account or through a personal manager.