On August 19, the contract between the electronics brand DIGMA and Football Club Dynamo Moscow was extended during a home match against Krasnodar at VTB Arena. The agreement is valid for the 2026/27 season and confirms DIGMA's status as the exclusive technological sponsor of the club in the "televisions," "laptops," and "monitors" categories.
Over the past year, team members have appreciated the reliability of the equipment, and fans have enjoyed discounts on electronics purchases. Last season, the brand was represented during matches and media activities of the club. A special zone was set up at the stadium where visitors could play games on tablets and receive prizes for it.
The special project "Dad is a Coach" was particularly memorable, in which Dynamo players talked about how their fathers influenced their careers. Konstantin Tyukavin, Kirill Panchenko, Daniil Fomin, and Timofey Marinkin appeared on screen with their parents.
Continuing this theme, a Father's Day promotion was held jointly with DIGMA, where anyone could leave their wishes, which were then broadcast on the huge screen of VTB Arena during the match.
Over a year of partnership, DIGMA and Dynamo have not only strengthened the image of innovative brands but also created opportunities for interaction with fans.
"It's always a pleasure to extend a cooperation agreement because it proves that we chose the right partner and share common values. Dynamo is a modern and innovative club that closely follows all new trends, and the technological brand DIGMA helps us with this. Over the past year, we have already achieved a lot together, and I am confident that this season will bring even closer and more fruitful cooperation that will benefit us, our partner, and, of course, our fans," emphasized Pavel Pivovarov, General Director of FC Dynamo.
"Dynamo and I are united not only by the letter 'D' at the beginning of our names. We are united by movement — towards new technologies, new victories, new heights. A year ago, we bet on the synergy of innovation and sports, and this season proved us right. The extension of the contract with Dynamo is not just a formality, but a reward for joint work that has brought real results. We have seen how our technologies become part of the club's life and its large community, and we are ready to move forward, making football even more technological and accessible to every fan," noted Arina Smirnova, Brand Director of the Private Labels.Merlion division, during the signing of the new agreement for the next season.
Maria Starostina, Lead Brand Manager at DIGMA, added: "For us, Dynamo is more than a club; it's a community. We don't just supply equipment; we create emotions. Last season, we gave fans new leisure opportunities at the stadium and launched important social projects. In the new season, we will try to double this energy, introducing even more interactivity and care. Together with Dynamo, we are building a future where progress is accessible to everyone."