Over three years of monetizing channels in the Yandex advertising network, blog and social media/messenger channel authors have collectively received 5.3 billion rubles. Tools for promotion through bloggers in the "Yandex Direct" service were launched in the summer of 2023. This was reported by the Yandex press service.
According to the company, today more than 24 thousand channels and blogs with an audience ranging from 1 thousand to 3.5 million subscribers are connected to the Yandex network. Over the past year, their number increased by a third – from 18 thousand to 24 thousand. At the same time, advertiser spending is also growing: since 2023, budgets for promotion through "Yandex Direct" have increased by an average of 4.8 times annually.
The company notes that business interest is gradually shifting from cooperation with large influencers to small thematic channels. Authors increasingly work on several platforms at once, so Yandex supports advertising placement on Telegram, Max, VKontakte, Zen, Rutube, and YouTube. Authors from Russia, Belarus, Kazakhstan, Uzbekistan, and Turkey can connect to the system if they have at least 1 thousand subscribers.