The laptop market in Russia continues to transform: in January-September 2025, sales in physical terms in retail decreased by 15%, but online platforms demonstrate steady growth - by 25%.
In the third quarter of 2025, the overall decline in laptop sales amounted to 25%, while on online platforms they grew by 35%. As noted in OCS, this is due to seasonal demand accumulated over the first half of the year and active marketing campaigns by marketplaces. In particular, co-financing programs of some popular online platforms covered up to 30% of the cost of laptops, which allowed setting prices significantly lower than in offline retail.
The most popular were laptops in the middle price segment - from 40 to 60 thousand rubles. Users preferred models with Intel Core i5 and AMD Ryzen 5 processors, 16 GB of RAM and a 512 GB SSD. These characteristics provide an optimal price-performance ratio, and also allow you to use the laptop for both study and work.