«100 Best Goods of Russia» is one of the main competitions in the field of quality. The project promotes the competitiveness of the real sector of the economy, accelerates import substitution and the filling of the country's domestic market with innovative, high-quality, environmentally friendly and safe domestic products.
At the solemn ceremony, the winners of the competition were awarded by the Deputy Chairman of the Government of the Republic of Mari El, Dmitry Troitsky.
The products of the AtlasDesign Profi54 line are manufactured at the «Potential» plant (Kozmodemyansk), a full-cycle enterprise, where all stages of design and production of electrical installation products are presented: from the development and design of parts and mechanisms to assembly and packaging. The plant is included in the list of backbone enterprises of the Republic of Mari El, and its products have previously repeatedly won the All-Russian competition «100 Best Goods of Russia» in the nomination «Industrial goods for the population».
«Potential» is one of the strategic production sites of «System Electric». As part of the investment cooperation agreement, which was signed by Alexey Kashaev, General Director of «System Electric», and Yuri Zaitsev, Head of the Republic of Mari El, at the St. Petersburg International Economic Forum in 2023, the company is investing more than 1.5 billion rubles in the expansion and modernization of production, as well as the construction of new infrastructure facilities at the enterprise.