On October 15, 2026, the Yandex team restored access to the Direct personal account on the website and in the mobile application. This was reported by the Yandex press service. Advertisers can once again launch and stop campaigns, top up their balance, and set weekly spending limits. However, the service is currently operating with limitations: statistics may not be fully displayed, settings editing is unavailable, and some tools are not working.
From October 11 to 14, previously launched campaigns continued to display ads in Search, Maps, and the Yandex advertising network. Expenses were accounted for in accordance with the established daily and weekly limits.
Due to damage to data centers, some of the company's computing power remains unavailable. This slows down data processing and may affect the completeness of reports, including conversion reports. Yandex warns that the effectiveness of individual campaigns may temporarily change while automatic strategies adapt to the new conditions.
The company recommends not stopping promotion so that algorithms can restore usual performance. If questions arise regarding expenses and campaign results, advertisers are advised to contact support or their personal manager. Engineers continue to restore the infrastructure and stable operation of the advertising system.