The RuStore team has updated the statistics section in the Developer Console. Now, app creators can track which sources users come from to view app cards and install programs.
Reports display views, installations, updates, and conversion rates broken down by traffic channels. Both internal RuStore transitions and external sources are taken into account. This allows for comparing the effectiveness of different channels and determining which ones bring in more users.
Statistics can also be studied by country to assess audience geography. For more detailed analysis, developers have access to the SDK Install Referer — it allows for tracking installations made via advertising links.
RuStore is a Russian app store for Android, HarmonyOS, and Aurora OS. According to the company, the service's monthly audience in Russia exceeds 68 million people, and the catalog includes over 110,000 apps and games from developers in 70 countries.