The program consisted of six thematic tracks, each operating in a separate hall: marketing, artificial intelligence and neural networks, sales, customer service, business management and scaling, as well as PR and personal brand. In total, more than 100 presentations were given. Speakers included representatives of large companies — EVRAZ Market, MAGNIT OMNI, Alfa-Bank, Fesco, METRO, Granel Group, T-Bank, X5, Level Group, SVEL Group, VseInstrumenty.ru, Gazprombank, Uralsib Bank, Technopark YUG-MET, Nornickel, KNIPEX, IEK GROUP, and others. They analyzed real cases: implementation of IT solutions and platforms, application of neural networks in business processes, digitalization of sales, marketing, and customer service. The section on PR and personal brand development, based on the experience of top managers, allowed participants to take a fresh look at brand promotion opportunities and take away useful cases for their companies.
The central theme of the forum was the practical implementation of artificial intelligence. Discussions about this took place in each track: in which processes AI is already necessary, where companies first need to prepare and predict the effect, how to gradually launch neural networks into business processes, and what timelines and budgets are required for different directions. The organizers dedicated a separate hall to the “AI and Neural Networks” track: participants discussed how AI is changing the marketing landscape in 2026, key trends, challenges, and new opportunities, how to make neural networks recommend a brand, and how to integrate AI agents into workflows so that employees assign tasks to them and accept the results.
Among the striking presentations, guests noted cases on real-time content creation using AI with its economic justification, as well as a discussion about AI characters as a new marketing tool — using the example of AI artist Sasha Komovich (“Snegurochka”), from a viral video to collaborations with federal brands.
The Advertising Festival from the creators of “NIGHT OF ADVERTISING EATERS” gathered a full house — a display of the best creatives made using AI. This is another example of how technology is already changing the face of the creative industry today and opening new horizons for marketing.
In addition to presentations, the forum featured traditional business games — participants improved time management, prioritization, and negotiation skills, as well as networking and finding partners. The exhibition of modern tools and IT developments for digital transformation, process automation, and increasing the efficiency of marketing and sales occupied two floors: their solutions were presented by CDP Sendsay, GPTunnel, Skorozvon, Klik.ru, PromoPult, Litres, Novofon, Vitamin.tools, YES Group, Afanasyef, Digital Space, Metta, BLB, Neiraxell, and other companies. In addition, business leaders shared their experience and discussed trends and prospects in the PRO Youtube podcast studio.
The main conclusion that resonated at the venue is that AI is no longer perceived by participants as an experiment, but as part of working business processes, and the question shifts from “why implement” to how to do it step-by-step and with what budget.