The "MTS Geoeffect" platform has received an update to its "Object Attendance" service, designed to analyze traffic, audience, and the effectiveness of various locations based on anonymized geodata. The system has been enhanced with artificial intelligence-based tools and new visitor segmentation capabilities.
The main innovation is an AI module that automatically processes statistics and generates textual conclusions. Users receive ready-made analytics on object attendance, peak days, the influence of weather and weekdays, as well as audience characteristics. This allows for faster situation assessment without manual data processing.
In addition, the service now supports the analysis of visitor interests and their segmentation into thematic categories, including sports, cinema, restaurants, shopping, and others. This approach helps to study individual audience groups and obtain more accurate statistics.
The "MTS Geoeffect" platform uses anonymized mobile network data, geotargeting, and partner sources. The solution is used to assess the attendance of shopping centers, parks, tourist attractions, mass events, and other venues, helping businesses make data-driven decisions.