Voxys continues to develop its Big Data direction, expanding the capabilities of its CLP platform for working with customer audiences. The solution combines customer data analysis, segmentation, assessment of potential user interest, and the transfer of prepared audiences to CRM, contact centers, SMS, push channels, chatbots, and other interaction services.
The platform is focused on two key scenarios. The first is the formation of target audiences for sales, customer retention, repeat purchases, and the promotion of new products. The system allows identifying the most interested users, assigning them a response probability score, and directing communications through the most appropriate channels.
The second scenario involves continuous monitoring of customer bases. Companies can track changes in user interests and receive signals indicating a possible need for goods or services. According to the developer, the platform supports processing data arrays of several million records, and analysis results can be automatically transferred to CRM, contact centers, and digital communication channels. This approach allows using customer bases not only as a contact repository but also as a source of relevant commercial opportunities.