The conference's focus shifted towards the practical application of technologies. Reports covered specific cases of AI implementation in marketing, sales, HR, and operational processes. Participants discussed not theoretical models, but tools already in use in companies' daily operations.
Among the speakers were representatives of large Russian organizations from various industries — banking, retail, telecommunications, logistics, development, and manufacturing. These included Sber, Alfa-Bank, RSHB, Tochka Bank, DPD, Beeline, T2, Pochta Rossii, PIK, Rosgosstrakh, Kinopoisk, Pyaterochka, and other companies. The main emphasis of their presentations was on the experience of implementing AI solutions and the results achieved.
One recurring theme was the assertion that the key factor in effectiveness is not the artificial intelligence technology itself, but the skills of employees in using it. Against this background, the development of AI competencies was considered one of the significant directions of business transformation.
In addition to the main program of reports, the conference featured panel discussions and master classes. Participants could learn about prompt engineering practices and the development of AI agents in a practical format.
A separate block of the program was dedicated to networking. Along with traditional communication formats, interactive mechanics were used, including a "world cafe" and a series of short meetings. A mobile event application was also used for exchanging contacts and organizing communication among participants.
Following the conference, AI KONFA 2026 was noted as a platform where the discussion of artificial intelligence in business moves into a practical dimension and is accompanied by an exchange of practical experience among representatives of different industries.