A new video feed "Reviews" has been launched on Yandex Market, designed to be a promotion tool for sellers and a source of information for buyers. This section, already available in the app, forms a personalized selection of videos based on the user's viewing and order history.
The feed features two types of content: expert reviews from sellers and video reviews from buyers. For sellers, this is an opportunity to visually demonstrate the advantages of their product, such as the efficiency of equipment or the fit of clothing, and to establish contact with both new and existing audiences. To get into "Reviews", the seller needs to upload a video in their personal account. The highest quality videos are selected for display in the general feed.
Buyers, in turn, can find new products and make purchasing decisions based on real user experience. For adding their own video review, customers participating in the referral program can receive additional rewards if the purchase is made via a link from their review. In the future, the video feed will also appear on the Yandex Market website.