Owners of ad platforms have received a new tool to manage content visibility. Now they can independently determine where user offers will be displayed in Yandex Search.
The key innovation is the ability to separately configure indexing. Services can, for example, show an ad in the general search results, but at the same time hide it in specialized thematic sections, such as "Apartments" and "Services".
This tool complements existing features, in particular, working with feeds. Feeds allow transmitting information about objects to "Search", which is important for their correct display in thematic blocks and cards.
Instructions for configuring content display are available in Yandex Webmaster Help.