As part of the partnership, MTS and Rubbles, a provider of artificial intelligence and data analysis solutions, are launching an industrial portfolio of three AI products for business. Among them is a CVM platform that creates and optimizes the launch of marketing campaigns based on real-time data. The platform operates on a microservice architecture without the need to transfer internal data: work is carried out through the client's corporate storage without duplication on external servers.
The products also include Rubbles Planning Force, a service for planning key business processes in retail, consumer goods manufacturing, and quick service restaurants. Based on data analysis and artificial intelligence, the tool predicts demand, optimizes promotional and regular pricing, and simplifies production planning.
In addition, MTS customers now have access to the development of analytical applications on individual request, including the creation of digital twins and "prompt systems" that will reduce equipment downtime, increase production volumes and reduce industrial safety violations.