"Business.Locator" allows you to select locations for general business sectors, as well as customize for narrow categories. For example, in the "Beauty" segment, you can separately consider areas for manicure studios, beauty co-workings, eyebrow and eyelash salons, epilation, perfume and cosmetics stores, barbershops, beauty salons, hairdressing salons, and cosmetology offices.
The intelligent platform is based on the "territory attractiveness index", which takes into account the balance of supply and demand in each district of Moscow for a specific type of business. More than 100 parameters are used to calculate the attractiveness index, including audience, traffic, business environment, transport accessibility, real estate market dynamics, and many other parameters.
The user selects the type of business, and the service generates a "heat map" with highlighted zones in which the probability of successfully launching a business in the selected category is higher than in the others. For each zone, you can separately view detailed information about monthly and daily traffic, audience profile and financial capabilities of different categories of clients, as well as the dynamics of changes in the attractiveness index over the past 6 months. The data is updated monthly.
"Business.Locator" does not require the installation of a separate program; the functions are available on the website with registration by phone number. A free trial period of 3 days is provided for users. The price starts from 3999 rubles per month.