The pinned review is displayed first. You can unpin it or replace it with another one if desired. The service costs 990 rubles per month. The first month of "Pinned Review" can be tested for 1 ruble.
Diana Fomina, Product Director for SMB at VKontakte, noted:
The new functionality will help businesses pin a review that contains the most useful feedback. This will help users immediately see an informative assessment, and business communities will be able to focus the audience's attention on the brand's strengths, the main qualitative characteristics of the product or service.