Previously, to connect an analytics system, social networks or messengers, the code of an advertising system or call tracking, it was necessary to add a special script to the site code. To do this, you need to prepare a technical task and assign a task to the developer, who will make the changes. Now you can do it yourself — in the unified interface of Tag Manager (Yandex Tag Manager).
Previously, access was already open to integrators. Now any Yandex Metrica client can use the tool. To do this, you need to enable the "Tag Manager" option in the counter settings and save the settings. This must be done by the counter owner. After that, you can manage tags on the site directly from the Metrica interface: install new scripts, make changes to existing ones, configure events and goals for analytics or advertising.
In the template catalog, users and services can share their own solutions, thereby simplifying work and forming a knowledge base. In the near future, an automatic debugger will appear and the interface will become more accessible to ordinary users without special skills.