The user only needs to enter a brief description of their project, choose a design style and color palette. The AI automatically generates the site structure, texts, and selects visual elements. The finished page can be immediately published and used as:
· An online business card for clients,
· A portfolio for freelancers,
· A landing page for promoting services or digital products.
Additionally, the service offers identity generation: logos, slogans, names in Russian and English, as well as image selection. This allows you to immediately create a recognizable brand without the help of designers.
Why is this important for small businesses?
According to research, more than 40% of entrepreneurs postpone launching a project due to difficulties in creating a website. Traditional methods require time, money, and technical knowledge. Tochka's new service solves this problem by allowing: ✅ Testing business hypotheses without investment, ✅ Quickly reaching the audience through advertising and social networks, ✅ Saving on contractors (layout, copywriting, design).
Alexander Troitsky, Head of Generative AI Services at Tochka Bank: *"Today, many entrepreneurs want to go online, but face barriers: no time to understand constructors, no budget for development. Our AI website generator solves this problem - it creates a custom page for the user's tasks in minutes, helping to move from idea to working solution".
Free website generation is available at the launch stage. In the future, the service may be integrated with other Tochka products, including "Tochka Stor" - a solution for creating online stores with payment and delivery.
Who is the service suitable for?
· Self-employed (coaches, tutors, designers),
· Freelancers (copywriters, programmers, marketers),
· Small businesses (local services, consultants),
· Startups for quick testing of ideas.
The service is already available to all entrepreneurs. You can try the generator on theofficial Tochka website.
The bank plans to develop AI functionality, adding new templates and customization options to help businesses scale in the digital environment.