The company emphasized:
Entrepreneurs will be able to create an online store on their own in 5 minutes. It is immediately ready for operation, and there is no need for expenses on web designers and programmers. It is enough to describe the product or service, add photos, and indicate the price. Photos are processed automatically - AI makes the background light gray and aligns the format so that product cards look attractive even when shot on a phone. Products can be uploaded via an Excel file or imported from marketplaces.
The storefront is available in two formats: as a fully functional website in a browser and as a Telegram store. In the second case, the buyer can add products to the cart, pay, and arrange delivery directly in the messenger.
Payment acceptance is built into the system. "Tochka Stor" accepts payment via bank cards, SBP, or in installments, independently generates checks and sends them to the buyer. Delivery of orders is carried out through a logistics partner with more than 8,000 pick-up points throughout Russia.