The trend towards social entrepreneurship in Russia is growing every year. Innovators use business models to solve social and environmental problems, while ensuring financial sustainability. This trend reflects the growing recognition of the potential of business to stimulate positive change and meet social needs. Therefore, the mission of the program is aimed at raising awareness of the topic of social responsibility and replicating best projects in the business environment, the public sector and society.
Companies can highlight their practices in more than twenty different categories, including: "Education and Science", "Support for Gifted Children and Youth", "Projects to Support Socially Vulnerable Groups", "Social Marketing", "Charity", "Corporate Projects", "Medical and Social Projects".
"The very fact that an event of this format is being held indicates that the infrastructure and ecosystem of social activity are actively developing in our country. In order to be sustainable in the market and see the future of business, it is important for companies to talk to consumers about truly important things: problems and values. Thus, projects in the social sphere are an effective way to establish strong communications between business, government and society. After all, in today's realities, a company's success is measured not only by financial indicators, but also by its ability to have a positive impact on society," commented Angelina Slivina, Executive Director of the Program.
Summing up the best practices of social projects last year showed how deeply companies realize the importance of investing in the social sphere. Among the laureate companies that have made a significant contribution to stimulating and promoting the ideas of socially responsible business are: X5 Group, ALFA-BANK, SBER, SUEK, VKontakte, State Corporation Rosatom, PJSC LUKOIL, Russian Railways Holding, PJSC NLMK, JSC Zarubezhneft, JSC Servier, JSC TV Company NTV, TNT TV Channel, Moscow City Duma.