In 2019, the publishing house "Komsomolskaya Pravda" organized and held the "50 Legendary Brands" competition for the first time among brands whose history began in the USSR. In 2020, the geography and scale of the project expanded: Russian and global brands that appeared in recent decades, but managed to enter not only our lives, but also history, also competed for the title of legendary. In 2022, the fourth season of the popular project "Komsomolskaya Pravda" once again showed: Russians are ready to support those who work with quality and soul, and our business appreciates this attention and is ready to grow and develop for its sake, no matter what.
The main task of the competition is to identify and encourage the brands and companies loved by Russians, the most popular brands in our country. The project gives businesses the opportunity to receive valuable feedback from consumers - an incentive for further development and growth. For consumers, it allows them to contribute to improving the quality of goods and services on which the quality of our lives depends.
In 2023, Ippon participates in the nomination "Modern Legendary Brands". This nomination includes brands that appeared after 1991, have already gained popularity and play a significant role in the domestic economy.
"For more than 20 years, we have been producing high-quality uninterruptible power supplies that protect your equipment for home, office, large infrastructure facilities and industry. Participation in the popular vote of the "Komsomolskaya Pravda" publishing house is a big step for us, both as the largest manufacturer and as a brand that offers the Russian market a wide range of products for the safe protection of equipment sensitive to power surges. We hope that Russians will appreciate our products. We believe in victory!" - said Arina Smirnova, brand manager of Ippon.
You can take part in the voting at the link.