«Яндекс Еда» предоставила ресторанам инструмент конкурентного анализа

Image provided by the Yandex press service

To do this, Yandex developers trained a special algorithm to identify a cluster of restaurants in the region with similar customers, cuisine type, and pricing policy. In the new section, partners will see aggregated data in their niche — the dynamics of orders, revenue, and average check.

The service will show generalized quality metrics of similar establishments — rating, availability, and order preparation time, as well as the number of new and returning customers. Restaurants will be able to monitor how their indicators change against the general background in a specific period — whether they are growing or decreasing.

Competitive analysis and other additional tools are included in a paid subscription for partners. The extended functionality also allows you to receive daily payments, respond to user reviews, offer discounts to various segments of users, generate descriptions of dishes using a neural network, and receive notifications in Telegram.