“Yandex Advertising” neural technologies are designed to select the optimal conversion price and constantly adjust it based on data on the margin from the conversion. Yandex explained:
The key advantage of the strategy is that it continuously adapts to the dynamics of the auction, finding that very “sweet spot” between the price of conversions and their volume. As a result, this ensures maximum profit from promotion.
The new strategy will primarily benefit companies whose work scheme allows them to average the margin for the selected goal. For example, service companies (cleaning, repair, consulting, etc.), where an application or call leads to a sale with a relatively predictable average margin. The tool is also suitable for online stores with a narrow assortment or similar products, where the average margin for all sales is quite representative, or online businesses that focus on profit per order for categories of goods in which the margin can be averaged.