“Hice support has always been top-notch — fast, friendly, competent, and no robots. Now we have done what is only available to premium clients in other banks — a full-fledged family office for every bark client, where the assistant will not only advise on financial matters, but also fulfill any personal requests,” says Pavel Semenov, CEO of Hice Bank.
Hice assistants will answer any questions related to banking services. These are professionals who have been trained in two key areas of the bank's responsibility: financial transactions and compliance. Assistants will advise on how to conduct business, provide recommendations, explain which transactions may raise questions from the regulator, and protect the entrepreneur from dubious counterparties and financial risks.
In addition, personal assistants will take on any other issues to help the entrepreneur save time: they will select a studio for a photo shoot, find a lawyer, make an appointment with a notary, and check which hotels are really suitable for relaxing with small children.
The family office operates on a schedule, but even if the personal assistant is not on shift, a duty officer will always replace him, who will continue the dialogue and fulfill the assignment. To thank the assistant separately, you can use the Hice.Like service and leave a tip. The assistant will receive the entire amount without commission.
Hice Bank is a lifestyle bank for entrepreneurs. In 2021, Hice was the first in the Russian market to combine the functions of an individual entrepreneur account and an individual's card in one application. In 2025, it became the first bank without tariffs, commissions, conditions and asterisks, but with a number of requirements for entrepreneurs who want to become part of the club. Hice's key focus is on developing an unprecedented level of personal service in the banking market.