These include the creation of an inclusive environment, streamlining the document flow process, digitalizing analytics in marketing, evaluating the effectiveness of advertising campaigns, and a number of others. Most solutions are aimed at improving the level of customer service.
The conversion rate of pilot projects into industrial implementations in the bank today is more than 30%, which exceeds the average market level. Launching occurs in fast track mode, and the average project duration is three months.
“I consider the growth in the number of innovation customers who want and are ready to experiment, using not only internal developments, but also technologies from the market to solve their business problems, to be a criterion of success in our work. In 2023, this figure increased significantly, and the number of bank departments actively working with us reached almost 90,” notes Natalia Degtyareva, Head of the VTB Accelerator, “an important part of the VTB Accelerator’s mission is to contribute to the development of the domestic innovation market through support for Russian technology startups, as well as popularizing work with them in large corporations.”
The focus of the VTB Accelerator for 2024 is on projects that will allow to increase and retain the customer base, personalize interaction with users to increase sales of banking products and services, improve the quality and safety of service, and expand the portfolio of non-banking services.
Such areas of artificial intelligence development as generative AI and large language models, as well as low code/no code platforms and neurocognitive technologies, are becoming increasingly relevant. An important aspect of the work will remain assistance in finding and testing solutions in the context of import substitution.
Technology companies can offer cases, business hypotheses, or apply for testing of developments in the bank on the VTB Accelerator website.